ELEY welcomes new Competition Manager

ELEY have named Michael Atkinson as our Competition Business Development Manager. Michael will launch www.myELEY.com, a new target sports platform which enables shooting clubs to create their own competitions and compare scores with other shooters worldwide.

With an intuitive interface, online scoring, global leaderboards, extensive customisation options, and integrated access to ELEY’s Lot Analyser, myELEY can change the way we compete. To show the potential of the new system ELEY have launched the Open Prone Championship (OPC), a team based event for the UK with three rounds of competition, a final at Bisley, and prizes for the shooters and clubs.

Before joining ELEY Michael spent the last 18 months developing a similar program. ELEY’s Managing Director Andrew Lane shared his vision for a global competitions portal and asked him to join the myELEY project. Michael will now develop and manage myELEY, concentrating on the UK initially then expanding the service worldwide.

Michael Atkinson, Competition Business Development Manager

Michael has previously managed an airgun shooting range with 2,000 members, worked closely with the UK’s leading manufacturers as a registered firearms dealer, launched Tesro’s range of small-bore rifles and pistols in the UK, and volunteered for the Airgun Training Educational Organisation.

He has been passionate about shooting from a very young age. His father was a game keeper for a syndicate shoot and introduced him to firearms, wildlife and conservation of the countryside. After graduating from university he worked as a self-employed graphic and website designer for 23 years, working with a number of large businesses involved in shooting sports.

Michael said: “It took no persuading to join the world-class ELEY team and help launch this new system. myELEY gives clubs complete freedom to create their own competitions, and I’m passionate about this opportunity to give something back to our shooters”.

The OPC is open to all shooters in the UK, and the first round of competition is now open. To sign up visit www.myeley.com.

Michael Atkinson
Competition Business Development Manager
michaelatkinson@eley.co.uk
+44 (0)7540 729 731