A record-breaking year at IWA 2017

The German city of Nuremberg once again hosted the world’s largest shooting show – IWA Outdoor Classics. A record 1,500 exhibitors descended on the city to set up their stands and prepare for the four day event. The ELEY team were among them, taking our traditional place in the heart of the British Pavilion.


ELEY’s new packaging designs were prepared and ready for launch at the show. They inspired the artwork decorating the stand, proving a real visual highlight in the Pavilion and attracting the crowds as the doors opened to nearly 49,000 trade visitors.

As a truly international show, IWA is always a great opportunity to meet with our business partners from around the world. High demand for our industry-leading products ensured the stand was always busy, and the meeting rooms were full throughout with old friends and new acquaintances. The new packaging was a great success, with clients keen to see these modern designs on their shelves.

Our stand had star appeal as some of the world’s best shooters came to visit. Olympic Gold medallists Olena Kostevych and Nicco Campriani, and current World Champion Petra Zublasing all stopped by for a chat and a photo.

IWA 2017 was a great show for ELEY, as we announced our new packaging, consolidated old partnerships, made valuable new connections, and began exploring new markets around the world.

ELEY and customers crop V4